don't pay for a bicycle and expect a rolls royce

How much should a new aerial cost?

Online there are a gazillion aerial, satellite and CCTV companies that eulogise bargain basement offers. You can take the view that these are genuinely great opportunities or sceptically too good to be true. So just how much should a new aerial cost?

For example, a competitor of mine in Sheffield is stating a “digital” aerial installation for £38 and a CCTV installation for £99. Remarkable as the cost of materials is greater than the overall work!

When I’m shopping around for products and services I’m looking for value for money, that is, in cake terms, “worth the calories”. Money well spent is the whole package including what you’re actually offering as a product as well the services. This includes the initial contact experience of a web page landing or a personal phone call, to turning up on time, clearing up after yourself and making sure everything works prior to leaving. The standard of the service should not change for any customer.

The only variable should be the different price of products.

How much does a new aerial costWe are here to help

The whole process must be seen in terms of the customer. Lack of knowledge is vulnerability which is often exploited by the unscrupulous. A friendly tone and helpful guiding hand on how to tune a television or how to playback recordings on a CCTV recorder cost nothing but are priceless to a customer lacking in confidence.

At AB Aerials we gain customers attention and confidence by offering incentives such as:

  • No vat charge
  • 2 year guarantees
  • Free call outs for surveys and diagnostics
  • After sales service
  • Phone lines open until 10pm and answered straight away


The right package for you

A range of products are available to suit the individual’s purse but all are industry approved from cables and aerials to CCTV cameras. The difficult part is to give an exact cost to a customer without actually going to see the job. How long is piece of string? Even if we say costs start from £x customers often take it that £x is the actual price of the job!

Nobody should be afraid to ask for a no obligation quote/survey which is of course mutually beneficial.

Additionally, when embarking on costly project such as multiple television points or a 4 camera CCTV install it goes without saying to get a number of quotes. Look for the company that gives you value for money. It may be the cheapest option but rarely. Ask yourself the question “will a £38 aerial” or “£99 CCTV install” really give you what you’re looking for? What you want to pay is what you want to pay but don’t expect a Rolls Royce for the price of a bicycle.

Are you tired of losing trust in the trades industry? We are putting a stop to this! That’s why we showcase our 5 star reviews on our home page .

How can we help you? Contact us for your satellite, aerial and CCTV requirements. We will talk you through the options available to you and will never offer something that is completely unsuitable for your needs.

Check out some of our happy customers on our Facebook page !

Don’t be afraid to reach out. We are here to help get your satellite, CCTV and television back on track.

CCTV-Installations Sheffield

CCTV and Privacy

Having not been able to sleep properly for a number of nights and with a feeling of general listlessness I racked my brains as to how to get 40 winks in before the alarm went off at zero dark hundred hours (a.m). The Eureka moment hit me when I peered out the window and glanced at the Pan Tilt Zoom (PTZ) CCTV camera I had recently fitted for my next door neighbour. It then became blindingly obvious, as it would have done to anybody of course, I’d put together a little piece with a catchy title on “when it is and isn’t appropriate to use CCTV cameras”. The more I thought about it the drowsier I became. Bingo!

CCTV and legislation

For those of you who haven’t delved in to the fascinating maelstrom of domestic and European legislation pertaining to the above, you’ve missed an imsomniacal (not a word) treat. What started out as an ambition to complete a 200 word foray in to CCTV installations, optimistically finishing before Question of Sport kicked off on at 10 o’clock and with a scant nod to various bits of relevant law, turned out to be a late vigil in to the world of no conclusions.

I couldn’t have wished for a better start of finding a way in which to cure my sleeplessness by unearthing a Section of the Data Protection Act (DPA)with an even less catchy title than my best effort of (wait for it) “In the Picture: A Data Protection Code of Practice for Surveillance Cameras and Personal Information”.  A 43 page relentless attack on insomnia – 44 pages if you include the bland title page, the colour coding of which resembles Arsenal’s away kit circa 1972.

Trawling through it all, the basic concept was that (1) CCTV captured images must comply with the DPA, (2) images captured must be relevant and useable and (3) installation bodies must reassure those whose information is being captured relates to the above.  You know the score, all that “people have privacy rights etc …” and “don’t point the camera in the direction of your neighbour’s bedroom” type of rubbish. Scotland, of course, have their own Code of Practice (CoP), which I didn’t go in to, but am guessing says stuff like “we can now prove what’s under your kilt” and it is a treasonable offence if you point the CCTV camera “in the direction of England”. This is speculation and probably low level racism (I was born in Edinburgh so I have that get out clause) but I can update this information if I ever read that particular CoP.

If you want to put yourself through what I went through that very forgettable night here’s the link

Guess what? In true legislative style all the above is deemed “exempt” under Section 36 of the DPA when the CCTV installation is for personal use by a “pure” human being, say what?? So, in a domestic scenario CCTV cameras can be fitted with no regard to the DPA if filmed footage is not intrusive. But wait for it, the DPA is applicable and Section 36 becomes irrelevant if footage captures anything outside the property including sound captured by microphones. So, the answer to the question is the DPA relevant to domestic CCTV is both “yes” and “no”. Brilliant.

The link below will introduce you into the baffling world of CCTV installations and data protection in a way that I could never do.

In concluding

I hope this has been a helpful, not so much as to be informative as the appropriateness of CCTV installations, but more on how to get good nights sleep. It appears CCTV installation is a minefield and the Code of Practice relating to minefields in Australia can be found below.

Nighty night