Tag: AB Aerials


AB Aerials completed a job last week for a quite well do to family in a quite well to do area of Sheffield (the S11 postcode if you’re asking). It was a fairly big job involving installing a TV (UHF) aerial and a digital radio (DAB) aerial serving 5 locations around the property.

As the customer was very amenable we started chatting over a kindly offered cup of tea and he began to tell me the reasons for having the extensive digital aerial work carried out. To my surprise he was particularly bothered about the ever increasing cost of the subscription he was paying for a well known cable TV formerly owned by Richard Branson (I’m not at liberty to tell you the name of said company but you do the maths!

I say surprised as, previously mentioned, he appeared to be fairly well off living in a fairly well to do suburb and for all intents and purposes, I assumed, a few quid spent on cable TV was within the families household budget.

The cost benefit of subscriptions in the home

Being a forward thinking fellow my customer had done a cost analysis and the benefit of having Richard Branson’s the cable TV service replaced by a digital TV aerial  and additional SMART  Freeview receivers (e.g. HUMAX boxes, other brands are available) would be realised within 3 months. His main argument was that he and his wife generally watched the free channels such as BBC, ITV and other such as Yesterday, Pick and Dave.  The kids, who largely resided in their darkened bedrooms, streamed unwatchable stuff off YouTube and NETFLIX,  all of which could be found on their phones, tablets and SMART  TV’s. So essentially, he was saying he was fed up of paying for stuff nobody watched. Good point well made.

The reasoning for AB Aerials presence was to replace the 30 year old incumbent installation on the chimney, resembling an old bedstead, with something that would serve all the main rooms and subsequently future proof their FREE  TV viewing  safely up until retirement and beyond (including digital radio listening – Radio 4 Extra is such a wonderful companion dontcha know!). By my calculations, given ay a 20 year life cycle, the cost per year of the installation would be £16.75.

What a fantastic investment plus they get a two year guarantee anyway.

I expect Richard Branson and Rupert Murdoch have set their sights on the Sheffield’s highly competitive upstart business AB Aerials!! I can feel a penetrating gaze on the nape of my neck already.


Aerial Installation

So just what did AB Aerials provide for this customer?

In conclusion, what AB Aerials has done for the customer is provide a guaranteed Free TV entertainment  for our customer serving 5 rooms which means all family members can watch what they want, where they want, to the exclusion all others, be that in a darkened, sullied teenage bedroom or the comfort of a House of Fraser furnished living room!! I’ll take the latter any day.


Further reading and services from AB Aerials.

TV at no cost – the benefits of aerial installation.

Aerial Installation

TV at no cost – the benefits of aerial installation.









With a quick turnaround service, guaranteed price match and local friendly engineers you can be sure you're in the best hands. GET YOUR FAST QUOTE

Our Installation Services Include

Aerial Installation

Helping you choose the right TV aerial installation and DAB radio installation for your home.

View Details

CCTV Installation

Protect your property with CCTV installation. Giving you safety and security for your home or workplace.

View Details

TV Wall Mounting

At AB Aerials we are proud to offer a professional TV Wall Mounting and Installation service.

View Details

WiFi Connectivity

Boost and extend your wifi signal with our Wi-Fi connectivity service.

View Details


We know that you are going to love our service. But don’t just take our word for it! Watch our video testimonials and hear what some of our genuine recent customers have to say about choosing AB Aerials.

AB Aerials Sheffield

Why Choose AB Aerials

Open 7 Days a Week

Our expert team are on call 7 days a week to provide help and advice when you need it

FREE No Obligation Quotes

We respect that you may not always want to go ahead and don't pressure sales

Great After Sales Service

We build long term relationships with our customers with a great after sales service

Price Matching

We guarantee to match any like for like quote - and in most cases are already cheaper!

FREE Call Outs

There is no charge for problem diagnosis and we are proud to offer free call outs

Clean and Tidy

Our installers are clean and tidy and will make sure your home is treated with respect



A home security solution doesn’t need to cost as much as you may think and can add real peace of mind to your property. Read our free guide full of impartial and helpful information regarding home security.



Does your digital TV service often run into problems? This handy guide will help you fix simple digital TV reception issues.