Don’t Pay For A Bicycle And Expect A Rolls Royce! Getting Value For Money From New Aerial Installation
How much should a new aerial cost?
Online there are a gazillion aerial, satellite and CCTV companies that eulogise bargain basement offers. You can take the view that these are genuinely great opportunities or sceptically too good to be true. So just how much should a new aerial cost?
For example, a competitor of mine in Sheffield is stating a “digital” aerial installation for £38 and a CCTV installation for £99. Remarkable as the cost of materials is greater than the overall work!
When I’m shopping around for products and services I’m looking for value for money, that is, in cake terms, “worth the calories”. Money well spent is the whole package including what you’re actually offering as a product as well the services. This includes the initial contact experience of a web page landing or a personal phone call, to turning up on time, clearing up after yourself and making sure everything works prior to leaving. The standard of the service should not change for any customer.
The only variable should be the different price of products.
We are here to help
The whole process must be seen in terms of the customer. Lack of knowledge is vulnerability which is often exploited by the unscrupulous. A friendly tone and helpful guiding hand on how to tune a television or how to playback recordings on a CCTV recorder cost nothing but are priceless to a customer lacking in confidence.
At AB Aerials we gain customers attention and confidence by offering incentives such as:
- No vat charge
- 2 year guarantees
- Free call outs for surveys and diagnostics
- After sales service
- Phone lines open until 10pm and answered straight away
The right package for you
A range of products are available to suit the individual’s purse but all are industry approved from cables and aerials to CCTV cameras. The difficult part is to give an exact cost to a customer without actually going to see the job. How long is piece of string? Even if we say costs start from £x customers often take it that £x is the actual price of the job!
Nobody should be afraid to ask for a no obligation quote/survey which is of course mutually beneficial.
Additionally, when embarking on costly project such as multiple television points or a 4 camera CCTV install it goes without saying to get a number of quotes. Look for the company that gives you value for money. It may be the cheapest option but rarely. Ask yourself the question “will a £38 aerial” or “£99 CCTV install” really give you what you’re looking for? What you want to pay is what you want to pay but don’t expect a Rolls Royce for the price of a bicycle.
Are you tired of losing trust in the trades industry? We are putting a stop to this! That’s why we showcase our 5 star reviews on our home page .
How can we help you? Contact us for your satellite, aerial and CCTV requirements. We will talk you through the options available to you and will never offer something that is completely unsuitable for your needs.
Check out some of our happy customers on our Facebook page !
Don’t be afraid to reach out. We are here to help get your satellite, CCTV and television back on track.
Steven Walker
Owner, AB Aerials - helping customers through the process of installing TV and radio aerials, satellite dishes and CCTV. AB Aerials has been trading for over 35 years so we must be doing something right. The secret is that we address customer fears. Connect with Steve on LinkedIn >>
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