The importance of customer service for our installation service.
Has a tradesman, shop or on line outlet ever left you seething? Chances are bad customer service was the cause. A rage-inducing experience can make us swear to never spend money with that third party again whilst excellence examples can secure customers for life!!
Customer’s have changing expectations and are more discerning about where customer service can add value. We may not be terribly focused on casual conversation and interaction but we are looking for customer service that helps fulfil our needs. For example last week a potential customer enquired in to the reasons for the poor quality of picture on his recently purchased behemoth 65” OLED TV. He suggested that a new aerial might help. I told him it wasn’t the signal that was the issue just that standard definition on a big screen is rubbish – something that John Lewis or Currys don’t generally mention.
Although there was no real resolution to his initial enquiry (excuse the pun) he was joyous to the point of giving me a 5* review on Google as I’d been open and honest and hadn’t ripped him off by installing some expensive piece of apparatus that wouldn’t have corrected the problem.
A certain Dr. Bray (who he??) of Bournemouth University has carried out a study in customer behaviour and stated that “only 45% of customers are willing to pay more for a better customer service” and this is because there is an expectation that all businesses should meet a basic level of service(WHICH ? consumer magazine September 2019).
Additionally, the erudite Dr. Bray highlighted that customers are likely to warn others about their experiences – 75% would share a positive experience and 83% a negative one.
Modern technology and customer service.
There’s no denying that technology has caused a shift in the way we think about customer service. Social media means that negative sentiments can be made public and spread rapidly which I have found out to my cost when a woman on Facebook gave me 1* star review for not getting back to her as quick as I said I would. No offer of discounts or apologies could make her remove her comments!! Lesson learnt the hard way I suppose and if service drops below a certain level customers will start looking elsewhere and make sure everybody else knows about it too!!
When I’m shopping around for products and services I’m looking for value for money, which is in cake terms “worth the calories”.
Money well spent is the whole package including what you’re actually offering as a product as well the services.
This includes the initial contact experience of a web page landing or a personal phone call, to turning up on time, clearing up after yourself and making sure everything works prior to leaving. The standard of the service should not change for any customer. The only variable should be the different price of products.
The whole process must be seen in terms of the customer. Lack of knowledge is vulnerability which is often exploited by the unscrupulous. A friendly tone and helpful guiding hand on how to tune a television or how to playback recordings on a CCTV recorder cost nothing but are priceless to a customer lacking in confidence.
At AB Aerials we gain customers attention and confidence by offering no charge incentives such as:
- No vat charge
- 2 year guarantees
- Free call outs for surveys and diagnostics
- After sales service
- Phone lines open until 10pm and answered straight away
Customer’s trust needs to be gained and the ability not to be disingenuous is upmost which is why I’d always advise to check out the business in question, e.g. look at all the reviews, testimonials, experiences, qualifications etc, which help to cut through the host of questionable special offers and suspicious discounts. The focus is on helping the customer through the process with the end goal being a satisfactory outcome which includes something that works, looks good and is on budget!!!
AB Aerials Services.
The best aerial installation, satellite installation and CCTV installation team in Sheffield?
Well, it’s AB Aerials of course!
But don’t take our word for it! We were thankful to be invited back by our customers who share their stories about the excellent customer service, product knowledge and quality workmanship that goes into every AB Aerials installation!
Satellite installation in Sheffield – A delighted customer!
This happy customer in Sheffield was delighted with his satellite installation and configuration. The homeowner wanted to watch football from abroad and with our help, he can now enjoy his favourite sports directly through his satellite! Check out our satellite installation pages for more information on this service.
Aerial installation in Sheffield – a testimonial from a repeat customer.
This customer was thrilled to invite us back to her home after successfully installing a new aerial in the property. We have returned again to offer new services for her home to ensure maximum enjoyment of her TV and AV equipment, along with home security, through the means of CCTV installation on the property.
The benefits of CCTV installation – why you could consider a CCTV installation at your property.
A secure home is a happy home, and it is becoming more frequent that we get requests for CCTV installation across the Sheffield region. This homeowner was delighted with our service and the added peace of mind a well equipped and modern CCTV installation can bring to the home. Are you considering a CCTV installation on your property? Then don’t leave the site without checking out our CCTV installation page!
The best CCTV, Aerial & Satellite installation company in Sheffield.
These are just a selection of our hundreds of delighted customers across the Sheffield region. You can see more of our 5-Star Google rated reviews over on the review page, which we are proud to say puts us up there with the best for customer service, quality and delivery.
Contact us today to see how we can help you get more enjoyment from your property!
Some pleasant surprises and myth-busting words around your aerial and satellite installation.
I’m sure when Ernest Hemmingway wrote “For Whom the Bell Tolls” book he didn’t have TV aerial and satellite systems in mind. Nevertheless, I thought I’d nick his mysteriously titled novel and use it for my own purposes – so ta muchly Ernest.
Whenever I go knocking on my customer’s doors (exactly 766 times last financial year according to my database) I’m constantly surprised at their enthusiasm to embrace, if not a new TV aerial or satellite dish, at least provision for TV in additional rooms. Granted the customer is more likely to be over 35 and can remember a time when remote controls were a twinkle in a mad scientist’s eye and professional footballers used to catch the bus to matches with the fans rather than being flown in to stadiums on their personal zephyrs.
The viewing habits of the “Millenials”
Having read a recent survey by The Consumer Technology Association (never heard of them but I’m assuming they’re a reputable bunch) it stated that “Millennials” (people aged between 18 and 34) spend 55% of their video watching time consuming content after it has been aired i.e. 35% on streaming services or video on demand (VoD) and 20% on recorded shows.
The statistics for this group show a continuous move away from watching live TV to web based streaming and VoD which by implication means a divergence from traditional methods of receiving TV signals. Initially I metaphorically gulped and thought that this must be one of the final nails in the coffin for the industry in which I earn my bread and butter. It probably will be in the long run but at present I’d argue that there is still life yet in receiving TV programmes via an aerial or satellite dish as they still offer a viable, not least cheaper, alternative to streaming and VoD services.
The best way to watch and enjoy your TV.
Agreed, it is generally accepted that kids don’t watch live TV as the numbers show but people over 35 spend 80% of their video watching time on live TV. And the best way to do this is through TV aerials and satellite dishes and here’s why…
The quality of the images is a better than streaming services which are reliant on a constant and decent streaming speed. Hence there are issues with poor resolution, pixelating and drop out altogether. These issues are further compounded by the short sightedness of BT (the UK’s largest internet provider) not investing in a fibre optic cable network. Over the past 10 years or so millions of pounds have been spent on digging the ground up and laying copper cables which are not as effective and efficient in aiding loading speeds. Hence, having spent so much dosh on a copper network there is little likelihood they are going to throw a load more on a wholesale change to fibre. So in TV viewing terms there will be a significant delay in improvement to streaming services.
Secondly, TV aerial and satellite systems are cheap to install! We at AB Aerials can supply and fit an aerial from £95 and a satellite dish from £120. Given that once installed they can survive exposed for at least 10 years so that’s an investment of £9.50 per year – good value I’d say. Also from a single aerial or dish any number of rooms can be provided with a TV service so you’re not restricted to the whims of Wi-Fi as everything is hard wired! This is a cheap affair too as additional rooms can be added for around £35 each.
Currently, and for the foreseeable future, the TV viewing experience is optimised by watching content on a decent television. My kids along with countless others watch programmes etc on a phone or tablet. I seriously doubt the euphoria of watching a great sporting event or an important news story is enhanced by looking on a device no bigger than your palm, then pixelating, breaking up and disappearing.
If you need or require a discussion about your TV viewing pleasure in your home, why not get in touch for a no hassle chat about how we can help improve your experience.
Giving you alternative digital TV options around the home and at the workplace
AB Aerials are Sheffield’s and South Yorkshire’s number one digital TV installation company.
We have been operating in the area for over 35 years giving us expert local knowledge and know how finding you the perfect TV viewing solution. All our TV and radio and satellite engineers are City & Guilds qualified and are Registered Digital Installers so you can be confident that whatever you require will be dealt with competently and effectively to give you peace of mind.
We can offer advice relating to your TV viewing as a satellite dish installation can give you more options if you live in a poor signal area. For example, the satellite equivalent of Freeview is called Freesat and was created to ensure everyone has the best of free digital TV no matter where they live in the UK.
Freesat and Freesat HD have over 1.5 million customers and offers over 140 digital TV and radio services including HD and Freesat+ which allows you to pause, rewind and record live TV and radio programmes.
With the right receiver box you can connect to the internet and watch catch up TV such as the BBC iPlayer, ITV hub etc as well as app services such as NETFLIX, YouTube and Facebook.
If you prefer to subscribe to satellite services such as SKY, SKY HD and SKY HD+ we can offer a maintenance service such as correcting poor signals, realigning dishes and relocating dishes due to obstructions such as trees and buildings.
Additionally we offer the service of installing international satellite dishes to receive services from the world including France, Germany, Spain, Italy, Poland, Serbia, Croatia as well as the Arab world.
Other Great Satellite Installation Services Include
Multiple TV points around the house
TV aerial wall sockets installed instead of cable direct to the TV
Data cabling to hard wire the TV to the router
Same day or next day emergency service
HD channels to multiple rooms from the digital receiver box
TV’s wall mounted
Signal issues corrected
What our clients say about using AB Aerials
I would highly recommend AB Aerials. They were on time which is rare these days, very friendly and reassuring. The price was very competitive and they worked quickly and did the job perfectly as I requested.
AB Aerials were superb. Professional, punctual and totally reliable. Offered the best solution at a cheaper price than others. I would definitely recommend A B Aerials to anyone.
My husband and I wanted an extra Sky box set up for our daughter's bedroom. Mr Walker did an excellent job which seemed to take no time at all. His rate of pay was reasonable also. We would thoroughly recommend Mr Walker and AB Aerials.
Mrs. M Ingram
Communication was excellent, and all work was carried out in a timely professional manner. Completion of the work was thorough.
RESOLVE YOUR TV SIGNAL ISSUES TODAY
Does your digital TV service often run into problems? This handy guide will help you fix simple digital TV reception issues.
PARTNERS & ACCREDITATIONS
We'll Beat Any Price
Our pricing is more than competitive as no VAT is charged giving a 20% saving straight away and we offer free call outs for problem diagnosis and free no obligation quotes.
If you can find a cheaper price for the same products and a service we offer AB Aerials will price match as we want to make sure you get the best service at the best price. Once the work is completed you will receive a 2 year rolling guarantee.
Get in Touch Today
So if you are unsure of what digital TV experience you want call us for free expert advice and a free no obligation quote over the phone or a Satellite Engineer can pop round at your convenience.