How to out smart the shops! When is the best time to buy a TV?

How to out smart the shops! When is the best time to buy a TV?

How to outsmart the shops – when is the best time buy a TV

Fancy a shiny new screen in time for all that Christmas telly? There’s probably not a better time price wise to grab yourself a new TV than in the run up to the festive season. If you’re in the market for a new TV the good news is that they are one of the more predictably priced products.

Most TV’s are launched between April and June and tend to reach their lowest price 8 months afterwards, which conveniently fits in to Black Friday and Christmas sales.  Prices can drop rapidly and significantly.  Take the LG43UJ630V. Its price varied between £549 and £319 across the year at Amazon alone.  At Currys PC World it dropped from a maximum of £629 to £328. The biggest drops were throughout the summer, so you might want to avoid buying a newly launched model at this time.

The four major TV brands LG, Samsung, SONY and Panasonic, usually refresh their TV line ups each year, primarily launching new models each spring.  These TV’s usually carry their highest price at launch, but as time goes by that price will drop. Once you get around to November the price will start to level out. The figures are likely to fluctuate in the months that follow, depending on specific promotions, but will typically be considerably lower than the launch price until that TV reaches the end of its life – usually in the spring or early summer, and the process starts again.

The bottom line is that if you’re looking to buy a TV don’t buy one too close to its market launch.  Wait until Black Friday and onwards – but don’t panic buy.  Prices are likely to stay as low as this in to the New Year and beyond.


For additional information on when to buy TV’s and the best TV’s to buy check out my earlier blog “Best TV’s of 2018”.

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