“For whom the bell tolls”. Is it for TV aerial and satellite systems?
Some pleasant surprises and myth-busting words around your aerial and satellite installation.
I’m sure when Ernest Hemmingway wrote “For Whom the Bell Tolls” book he didn’t have TV aerial and satellite systems in mind. Nevertheless, I thought I’d nick his mysteriously titled novel and use it for my own purposes – so ta muchly Ernest.
Whenever I go knocking on my customer’s doors (exactly 766 times last financial year according to my database) I’m constantly surprised at their enthusiasm to embrace, if not a new TV aerial or satellite dish, at least provision for TV in additional rooms. Granted the customer is more likely to be over 35 and can remember a time when remote controls were a twinkle in a mad scientist’s eye and professional footballers used to catch the bus to matches with the fans rather than being flown in to stadiums on their personal zephyrs.
The viewing habits of the “Millenials”
Having read a recent survey by The Consumer Technology Association (never heard of them but I’m assuming they’re a reputable bunch) it stated that “Millennials” (people aged between 18 and 34) spend 55% of their video watching time consuming content after it has been aired i.e. 35% on streaming services or video on demand (VoD) and 20% on recorded shows.
The statistics for this group show a continuous move away from watching live TV to web based streaming and VoD which by implication means a divergence from traditional methods of receiving TV signals. Initially I metaphorically gulped and thought that this must be one of the final nails in the coffin for the industry in which I earn my bread and butter. It probably will be in the long run but at present I’d argue that there is still life yet in receiving TV programmes via an aerial or satellite dish as they still offer a viable, not least cheaper, alternative to streaming and VoD services.
The best way to watch and enjoy your TV.
Agreed, it is generally accepted that kids don’t watch live TV as the numbers show but people over 35 spend 80% of their video watching time on live TV. And the best way to do this is through TV aerials and satellite dishes and here’s why…
The quality of the images is a better than streaming services which are reliant on a constant and decent streaming speed. Hence there are issues with poor resolution, pixelating and drop out altogether. These issues are further compounded by the short sightedness of BT (the UK’s largest internet provider) not investing in a fibre optic cable network. Over the past 10 years or so millions of pounds have been spent on digging the ground up and laying copper cables which are not as effective and efficient in aiding loading speeds. Hence, having spent so much dosh on a copper network there is little likelihood they are going to throw a load more on a wholesale change to fibre. So in TV viewing terms there will be a significant delay in improvement to streaming services.
Secondly, TV aerial and satellite systems are cheap to install! We at AB Aerials can supply and fit an aerial from £95 and a satellite dish from £120. Given that once installed they can survive exposed for at least 10 years so that’s an investment of £9.50 per year – good value I’d say. Also from a single aerial or dish any number of rooms can be provided with a TV service so you’re not restricted to the whims of Wi-Fi as everything is hard wired! This is a cheap affair too as additional rooms can be added for around £35 each.
Currently, and for the foreseeable future, the TV viewing experience is optimised by watching content on a decent television. My kids along with countless others watch programmes etc on a phone or tablet. I seriously doubt the euphoria of watching a great sporting event or an important news story is enhanced by looking on a device no bigger than your palm, then pixelating, breaking up and disappearing.
If you need or require a discussion about your TV viewing pleasure in your home, why not get in touch for a no hassle chat about how we can help improve your experience.
Steven Walker
Owner, AB Aerials - helping customers through the process of installing TV and radio aerials, satellite dishes and CCTV. AB Aerials has been trading for over 35 years so we must be doing something right. The secret is that we address customer fears. Connect with Steve on LinkedIn >>
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